Renault relies on retro styling to ensure the success of its electric cars

Renault is betting on retro to ensure the success of its electric cars.

In this new era of electric mobility, Renault has decided to go back in time to guarantee the success of its electric cars. By breaking with the futuristic designs often associated with electric vehicles, the French brand is betting on retro with a nostalgic design to seduce consumers.

Electric cars, despite being an eco-friendly and economical choice, have often been criticized for their unattractive futuristic aesthetics. To counter this, Renault has decided to go back to basics by taking up the retro design elements that have made the success of the brand’s emblematic models.

The first outstanding example of this new approach is the Renault 5 Prototype. Inspired by the famous Renault 5, which enjoyed great success in the 70s and 80s, this new electric version retains the lines and details that made the Renault 5 a classic.

By taking up the codes of the past, Renault hopes to captivate enthusiasts of old cars while attracting new customers to electric mobility. Indeed, this strategy could arouse strong emotions among retro car enthusiasts, encouraging them to go electric without sacrificing their love for classic design.

Moreover, the French brand does not intend to stop there. Renault also plans to rework other iconic models, such as the Renault 4, in a retro electric version. This approach would allow Renault to capitalize on its rich history and emotional connection with consumers, while offering a modern and environmentally friendly alternative.

By taking a retro approach, Renault hopes to embody a smooth transition to electric mobility for classic car nostalgics while appealing to new audiences. With these new retro models, the French brand hopes to establish itself in the electric car market by offering a unique combination of style, performance and environmental sustainability.

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